I'm beginning to like the swift speed of TV spots more than most actual trailers. If nothing else, I'm never forced to watch them over and over again just because I like to go see movies in theaters. I might feel differently if I had to suffer through lots of TV commercials, though.
This new 60-second TV spot for Guardians of the Galaxy is a nice example. The new theatrical trailer is great and has more gravitas, but this one is so peppy and fun! It's more or less the same footage we've already seen, but I'm okay with that.
Guardians of the Galaxy opens August 1 and will be our last Marvel movie for quite some time. So enjoy it. Like, a bunch.