Comic Gallery: Spider-Man, Batman and Captain America Couldn’t Save Hostess

In the '70s Hostess ran ads in comic books featuring superheroes in mini-adventures starring Hostess pies. See a whole bunch of them.

Comic Gallery: Spider-Man, Batman and Captain America Couldn’t Save Hostess

Type 2 diabetes was dealt a major blow today as Hostess Cakes announced they were shutting down production. Crippled by a union strike, the 82 year-old company announced it will liquidate, causing hundreds of rational adults to take to social media to grieve the death of Twinkies and Ho-Hos, reacting as if they'd just learned of the sudden passing of a childhood friend.

For some of us, though, our fondness for Hostess Snack Cakes isn't simply about that sweet, sweet high that can only be obtained by a specific blend of often surprising ingredients. If you grew up in the '70s, Hostess Cakes are inexorably tied to memories of costumed superheroes and their uncanny skill in using sweet treats to stop crimes and save lives. Drawn by legitimately talented artists such as Neal Adams and Curt Swan, the strips began in 1975 with "Batman Vs. The Mummy." Over seven years, they incorporated Marvel, Harvey and Gold Key characters, but DC was the most prolific, with over 60 ads. Though Twinkies might never expire, the ads themselves have ripened considerably, dealing with then-topical issues such as the American Bicentennial, real-life Man On Wire-style thrill seekers and the growing energy crisis.

As there was a stipulation stating DC characters could never be shown actually eating the snack cakes, the ads tend to deal with our heroes or villains facing off against  random characters invented expressly for the ads. Characters like Spindly Klutz, Cooky La Moo, Pigeon Person and Fat Lady came to form an entire one-and-done mini-verse which existed just to gobble up Hostess' many varieties of sugary garbage. It's not my call as to whether these strips are considered canon, for surely each reader creates his/her own canon, but there are some surprises in here to be sure (e.g., the Cosmic Cube LOVES the taste of Twinkies)! After you've bowed your head and paid your respects for the end of an era, BAD invites you to take a trip back in time, when our modern myths moonlighted as purveyors of potentially carcinogenic, tooth-rotting foodstuffs. It was our time. A simpler time. A sweeter time. 

See all of the ads here

Phil Nobile Jr's photo About the Author: Phil writes and produces non-fiction television projects for various clients. In his spare time, he watches and talks about movies. Sometimes he does that here.