PROMETHEUS Viral Marketing Begins With a TED Talk.. From The Year 2023

Peter Weyland (aka Guy Pearce) gives a talk to the TED conference in 2023. He wants to change the world.

The TED Conference is devoted to sharing ideas worth spreading. TED stands for Technology, Entertainment, Design, and since the 1980s TED conferences have been bringing together the smartest and most interesting people to share their ideas. And they'll still be doing it in the year 2023, as this video shows.

That's Peter Weyland, president of the Weyland Corporation. Here's what the TED blog of 2023 says about him:

Peter Weyland has been a magnet for controversy since he announced his intent to build the first convincingly humanoid robotic system by the end of the decade.

Whether challenging the ethical boundaries of medicine with nanotechnology or going toe to toe with the Vatican itself on the issue of gene-therapy sterilization, Sir Peter prides himself on his motto, “If we can, we must.” After a three year media blackout, Weyland has finally emerged to reveal where he’s heading next. Wherever that may be, we will most certainly want to follow.

Sir Peter Weyland was born in Mumbai, India at the turn of the Millennium. The progeny of two brilliant parents; His mother, an Oxford Educated Professor of Comparative Mythology, his father, a self-taught software Engineer, it was clear from an early age that Sir Peter’s capabilities would only be eclipsed by his ambition to realize them. By the age of fourteen, he had already registered a dozen patents in a wide range of fields from biotech to robotics, but it would be his dynamic break-throughs in generating synthetic atmosphere above the polar ice cap that gained him worldwide recognition and spawned an empire.

In less than a decade, Weyland Corporation became a worldwide leader in emerging technologies and launched the first privatized industrial mission to leave the planet Earth. “There are other worlds than this one,” Sir Peter boldly declared, “And if there is no air to breathe, we will simply have to make it.”

This is just the beginning of what appears to be a big Prometheus viral/ARG campaign, and you can head to WeylandIndustries.com for more.  And this comes right from director Ridley Scott and writer Damon Lindelof, so it should be pretty damn cool.