The ad campaign for Mad Men season five is pretty great - a stark white field with a black figure falling, a la the show's opening credits. But in New York City offering such a huge amount of white space is asking for trouble, and people have begun filling in their own additions to the ads. And folks in NYC have begun helping out via Photoshop, like with the Superman image above.
Here are some of my favorites. Head to The Daily Wh.at, where they're collecting them.