ATLAS SHRUGGED DVD Recalled Because Of Ideological Error

The cover to the ATLAS SHRUGGED PART ONE DVD/Blu accidentally says people should give of themselves, so it was recalled. Seriously.

ATLAS SHRUGGED DVD Recalled Because Of Ideological Error

Remember Atlas Shrugged, the blink-and-you-miss-it adaptation of Ayn Rand's unwieldy novel of ultimate evil? The film has hit DVD (which means you can attempt to watch it in your own home, where you have easy access to booze and razors), but the producers are recalling the remaining copies on store shelves (probably all of them) because of an error on the packaging. The error is in this sentence. See if you can figure out what it is:

“AYN RAND’s timeless novel of courage and self-sacrifice comes to life...”

Yes, the word 'self-sacrifice.' Seriously. Here's the explanation from the official site:

“It’s embarrassing for sure and of course, regardless of how or why it happened, we’re all feeling responsible right now.” says Scott DeSapio, Atlas Productions’ COO and Communications Director “You can imagine how mortified we all were when we saw the DVD but, it was simply too late - the product was already on shelves all over the Country. It was certainly no surprise when the incredulous emails ensued. The irony is inescapable.” DeSapio continued “Ultimately, the responsibility falls on us, Atlas Productions. We are putting policies in place now to ensure we avoid these types of unforced errors in the future.” Harmon Kaslow, CEO of Atlas Productions and Producer of the film stated “As we all well know, the ideas brought to life in Atlas Shrugged are entirely antithetical to the idea of ‘self-sacrifice’ as a virtue. Atlas is quite literally a story about the dangers of self-sacrifice. The error was an unfortunate one and fans of Ayn Rand and Atlas have every right to be upset... and we have every intention of making it right.”

The new covers will read:

"AYN RAND’s timeless novel of rational self-interest comes to life...”

The company has a web page where you can register to get a new version of the cover. Oy. Thanks to @uloleo

Devin Faraci's photo About the Author: A ten year veteran of writing for the web, Devin has built a reputation as a loud, uncompromising and honest voice – sometimes to the chagrin of his readers, but usually to their delight.
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